Where the Rhythm Stops. We Start

Every city moves to a beat. We grew up on the rhythm of the unexpected—the energy of the youth, the hustle of the high street, the pulse of the dreamers who never settle. We saw a fashion industry stuck on repeat, and we built something for the moment between the notes.

The idea for Beyond Rhythm didn’t start in a sterile studio; it was born in the noise and complexity of Moroccan cities. We started with a simple belief: the world needs gear that matches the boldness of free and creative spirit. We weren’t chasing trends; we were channeling the energy of generations of artisans and entrepreneurs.

We combine the precision of global streetwear design with the richness of creativity and We believe style is more than what you wear. It’s how you move through the world, express your courage, and leave your mark.

Beyond Rhythm is more than just clothing. It’s a uniform for the unstoppable, designed in Fez and worn by those who own their frequency across the globe—from the ancient gates of Fez to the skylines of L.A and Toronto. concrete. We represent motion, courage, and the rhythm that drives dreamers.